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Everything Technology Marketing

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Leveraging Actionable Customer Data for Revenue Growth

Everything Technology Marketing

When done effectively, your organization can use the information derived from the customer analytics to strategically influence interactions with customers’ and prospects. Customer analytics leverages customer behavior, trends, psychographic and demographic data to design more effective customer experiences and customer marketing.

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The Brave New World of B2B Marketing - Are You Ready?

Everything Technology Marketing

After my article on the 5 Steps to B2B Marketing Success , I was asked to provide more guidance on how to actually implement this new approach to marketing. The focus of this article is on content marketing as I believe it to be one of the most effective approaches available to marketers today.