Why Is B2B Marketing Automation Growing So Slowly?
Customer Experience Matrix
FEBRUARY 12, 2013
For example, LoopFuse reported 42% of respondents had marketing automation in place, a Forrester study reported 45% use among B2B enterprise marketers, and the Lenskold Group found 70% marketing automation usage.* A ClickZ article quoted 25% use by 38 B2B companies within the Fortune 500. An Aberdeen study reported 30% adoption.
Let's personalize your content