Customer Experience Matrix
FEBRUARY 6, 2014
The past week has seen two acquisition announcements in the B2B marketing automation space: LoopFuse by SalesFUSION and LeadRocket/Genius by CallidusCloud , which owns LeadFormix. Can they succeed where Genius and LoopFuse did not? Both of the acquired vendors had bright prospects at one time but fell by the wayside.
Customer Experience Matrix
JANUARY 11, 2011
The survey for my up-coming report has employee counts, client counts and minimum prices for quite a few: OfficeAutoPilot, True Influence, Pardot, LoopFuse, Net Results, Manticore, Silverpop, Genius, LeadFormix,TreeHouse Interactive, SalesFUSION, and Marketbright. This leaves all the other B2B marketing automation vendors.
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Customer Experience Matrix
DECEMBER 13, 2011
For example, LoopFuse found that nearly twice as many used email and web landing pages as lead scoring. HubSpot is following this approach most aggressively although others are also applying it in places. full service.
Customer Experience Matrix
MARCH 4, 2011
This is true not just at the high end of the market, but also at the low end, where Infusionsoft , OfficeAutoPilot and HubSpot all make huge efforts to educate and cajole their clients into using their systems fully. On the other hand, the vendors with the greatest success to date have stressed the importance of process.
Customer Experience Matrix
DECEMBER 8, 2011
. - Facebook forms: use forms within Facebook pages and apps to gather customer permissions - social sign-in: use social media sign-in services to replace marketing automation forms - personalized Facebook ads : display different ad versions on a Facebook page based on the user’s profile, including both Facebook and non-Facebook data Marketo - sharing: (..)
Customer Experience Matrix
JUNE 19, 2015
The failure of freemium (though not open source) offerings from LoopFuse and Genius are strong evidence that being free is not enough. Mautic certainly has an appeal for service vendors, since it removes the cost of payments to a HubSpot or Infusionsoft. See this post for more on that.) Or maybe it’s just a matter of timing.
Customer Experience Matrix
FEBRUARY 12, 2013
For example, LoopFuse reported 42% of respondents had marketing automation in place, a Forrester study reported 45% use among B2B enterprise marketers, and the Lenskold Group found 70% marketing automation usage.* We’ve recently been seeing surveys that suggest something close to 50% adoption of marketing automation.
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