Cintell

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15 Questions to Ask in Your Next Persona Interview

Cintell

If I were to look at your Google search history what would be the headlines of the last three articles you read related to [category]? What have you regretted not doing in the past six months? Questions related to content clues. What was the last professional event you attended? Read more tips from Samantha Stone in our free eBook.

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Habits of Customer-Centric Marketers: Q&A with Hendrik-Jan Francke

Cintell

We each have a quick bookmark of our “ 10 Pre-qual Qs for Prospects” questions and the Google Doc of our personas. If your buyer personas are a CEO who focuses on the ROI of the software, technical articles are not giving them the information they seek. It’s important for companies to prove their relevance – and fast!