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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

I would put the lead management automation crop here: Eloqua, Loopfuse, Manticore Technologies, Market2Lead, Marketo, and Vtrenz. Most of the solutions you talk about in this article support some form of advanced outbound marketing - they help you find a better list, send more targeted emails to that list, call more targeted people, etc.

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Will Content Strategy Save Marketing?

Marketing Insider Group

These are the very activities that are experiencing falling response rates, contact rates and open rates. In the same article, Mark Wilson, senior VP-corporate marketing and field marketing at Sybase said &# I think marketers are being forced to think like publishers. What can save marketing? What do you think?

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The Sales Playbook to Social Selling

Hubspot

After adopting social selling practices and LinkedIn’s Sales Navigator, marketing software company Eloqua decreased their average sales cycle time by 20 days , and boosted the rate of leads converting to opportunities by 25%. Have you read any interesting articles related to your prospect’s industry? Share them. By reading.

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B2B Marketing Guide

OutboundView

If you are familiar with marketing automation tools like Hubspot or Eloqua , this would be a similar type of tool geared toward your sales team. Personalization at scale increases your response rate. This means a sales optimization tool. Here are a few of our favorites: Salesloft (Enterprise). Outreach.io (Enterprise).