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You’re doing SEO wrong: it’s all about authority

Biznology

Domain authority is not a new concept, it’s been a staple of good SEO for a long time. For example, I wrote the following in 2010: PageRank is designed to ensure that the most relevant, authoritative sites are listed at the top of search results. In the book I said you should be the Wikipedia of your most important topics.

SEO 217
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Link Velocity: How to Use Link Velocity to Your Advantage in SEO

seo.co

PageRank is a number assigned to pages by Google that essentially tells us how important they are within the entire index. We’re all familiar with this concept because of browser toolbars that assign web pages a PR value, generally ranging from 0 to 10+ (for sites like Wikipedia). Linking Out.

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How to Use Link Building for Improving SEO

seo.co

Your domain authority is dependent on these metrics, but you can’t just go out and build links with abandon. Instead, your best bet is to use guest posts—custom-written content for external publications that contain a relevant, informative link pointing back to your domain. Cite yourself on Wikipedia.

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The Guide to Building Linked Unstructured Citations for Local SEO

Moz

Posted by MiriamEllis This article was written jointly in partnership with Kameron Jenkins. You can enjoy her previous articles here. Locally relevant links from domains/pages about Bottger’s locale. Industry-relevant links from domains/pages about the hospitality industry. Open Link Explorer in a new tab.

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77 Link Building Strategies for SEO in 2022

seo.co

The high-level view of link building is simple enough; place or earn more links pointing back to your domain so your domain-level and page-level authority grow, at which point you’ll naturally rank higher in search engine results pages (SERPs). But a link embedded as a citation in a solidly written article is a different story.

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77 Link Building Strategies for SEO in 2021

seo.co

The high-level view of link building is simple enough; place or earn more links pointing back to your domain so your domain-level and page-level authority grow, at which point you’ll naturally rank higher in search engine results pages (SERPs). But a link embedded as a citation in a solidly written article is a different story.

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101 Ways to Improve Your Website’s SEO & Improve Your Google Rankings

seo.co

Domain optimization. For organizational purposes, these are split into categories: Domain optimization. These are strategies for how to choose, host, and maintain your domain. These are strategies to build and earn backlinks, which are crucial for increasing your domain authority. Domain Optimization. Social media.