Article Digital Experience Platform Gartner Presentation 
Martech
OCTOBER 30, 2023
However, as personalization becomes a baseline expectation for consumers, it presents new challenges for chief marketing officers (CMOs). This article is a practical guide that explores the evolution of personalization and the complexities it presents. Achieving hyper-personalization at scale is now more feasible than ever.
Martech
FEBRUARY 15, 2022
Over the past couple of years, research firms Gartner, Forrester, and others have heralded the arrival of digital experience platforms (DXPs); the future is now and all that (for a DXP primer, you might enjoy Pamela Parker’s article ). ” Digital experience platform evolution.
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Martech
JULY 27, 2021
Good morning, Marketers, and are you moving from big platforms to composable stacks? A fascinating LinkedIn article by Real Story Group’s Tony Byrne suggests that Sitecore, the digital experience platform and vendor hub is making a major change of course. Cohen , Sr Principal Analyst, Gartner.
Valasys
AUGUST 14, 2019
Component content management systems (CCMS) mange the pieces of content at a modular level rather than pages or articles. Headless CMSs have no connection what-so-ever with presentation layers, templates, site structure, or design. Enhances the Digital Experience Platforms : .
Martech Advisor
JANUARY 21, 2020
Digital Experience Platforms (DXPs) play an integral role in the digital transformation journey of any company. In this article, Shashin Shah, CEO of Pimcore, outlines the myths surrounding these solutions, as well as realities of how the tech can transform businesses. There is nothing new to it.
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