Article Business to Business First-Mover Advantage Forrester 
Tomorrow People
OCTOBER 3, 2022
According to Forrester, more than 75% of U.S. marketers are planning to invest in metaverse-related activities this year B2B organisations, however, are still slow to realise what the metaverse could do for their business. That’s why a ‘wait-and-see’ approach may no longer work for business-to-business companies.
Tomorrow People
OCTOBER 4, 2022
According to Forrester, more than 75% of U.S. B2B organisations, however, are still slow to realise what the metaverse could do for their business. That’s why a ‘wait-and-see’ approach may no longer work for business-to-business companies. As far as businesses are concerned, yes (but more on this later).
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