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Two Database Marketing Principles to Increase Email Marketing ROI

Webbiquity

Maybe clients who never converted before are looking for more information – what kind of educational articles, videos, or case studies could they gain value from? Do you think that the strategies above would do better than “random emails to the database when we feel like or it think it will be a good idea”?

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

That’s the old-school marketing to which I think you refer — and another article we need to write. Andy Holeman Piece serves as a great reminder of what we as marketers should be doing. Thanks for the insightful blog post. link] Adam Metz I’ll be transparent here.

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Inbound Marketing Alone May Not Be Enough for Industrial Companies

Industrial Marketing Today

Credibility is built over many years of performance in the field and not by the frequency of blog posts, number of Twitter followers or Facebook likes. Their in-house experts gain authority by publishing technical articles in respected industry publications and making presentations at well-attended symposiums and tradeshows.

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Decoding the True Essence of Outbound Marketing

MarketJoy

In the modern era, firms have intensely propelled content development, blogging, & social media initiatives to sell their products & services. However, old-fashioned sales proposals, such as outbound marketing & its likes have enhanced the potential of marketing, regardless of the size of businesses or industries.

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B2B Lead Management Market Heats Up

Online Marketing Institute

In B2B, it’s not about batch-and-blast acquisition as much as it is about using email to continue a conversation. Plenty of good blog fodder for analysts for the foreseeable future -- this whole area can use all the help it can get in trying to figure it out! 2) Email services – Julie Katz at Forrester writes about this group.