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Use Simple Drip Campaigns and Auto Responders to Layer on Time Savings

ActiveDEMAND

This article describes how to use simple drip campaigns to layer on automation and add scale to processes. Hopefully, you have most of your data inside your marketing automation platform but here you’ll need to log the sources of information to make decisions on. Document systems, data fields to use, explore integration options.

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Key Things You Need to Know About Email Marketing Software

Webbiquity

Email marketing software makes it easy to segment your customer list—based on which product(s) they own, geography, industry segment, or other factors—so that you can not only stay in touch with them, but consistently send them relevant information. Auto-responders. A/B testing tool. Interactive emails.

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What You Need to Know About Creating a 'Do Not Reply' Email

Hubspot

They aren't compliant: According to GDPR and CAN-SPAM laws , customers need to be able to request information about the data collected about them and opt-out of your messages with a reply email. With this information, you can delete inactive emails, and improve your email deliverability in one fell swoop. Set up an autoresponder.

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5 Proven Steps to Creating a Lead Magnet That Attracts and Converts Prospects

Hinge Marketing

Write guest blog posts or articles for industry publications and include a link to your landing page in your byline. Pimp your offer across your social media channels and/or create a PPC campaign and send respondents to your landing page. Cap it off with a short bio, headshot and contact information. Prepare your autoresponders.

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CRM AND THE CUSTOMER EXPERIENCE: 5 WAYS THE TWO ARE CONNECTED

GreenRope

In this article, we reference Complete CRM, which is a modern approach to CRM. Employees love CRM because it makes their jobs easier by quickly delivering them the necessary information to empower customer success. Using this information, you can avoid redundancy and create more personalized and relevant experiences.

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The 24 Best Email Marketing Tools

Webbiquity

Email marketers are challenged not only to make their messages stand out in that deluge, but also to provide relevant, actionable information to targeted recipients. aWeber is one of the best autoresponding and email broadcasting tool. The typical business user receives well over 100 emails each day. ” — Robbie Richards.

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Email Tracking & Engagement

GreenRope

This article covers all the ways you can use GreenRope tracking features to analyze the success of your email marketing efforts, which include: Contact Level Tracking. When tracking the performance of emails, the Email Tracking area displays useful summary information to help assess the overall performance of your email campaigns.