The Point

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Career Advice for a Young Marketer

The Point

Think social media management, content management, marketing automation, reporting and analytics. And yet, in the Twitter era, good business writing is a skill both in high demand and short supply. You don’t have to be a programmer or even a techie. At bare minimum, you’ll be a better marketer for learning why customers buy.

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Origami Logic Scores Gold with “Brand Olympics” Campaign

The Point

Origami Logic is a marketing analytics company and a global leader in marketing performance measurement. Results are also promoted on Twitter ( @brandolympics ) and using the hashtag: #BrandOlympics2016. The twitter feed section was created using third party software that pulls in twitter data based on hashtag or user account.

Microsite 100
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A Really Useful B2B Marketing Benchmark Report from Optify

The Point

Alas, email metrics are NOT included in the report (Optify is better known for SEO and Website analytics) but the results make for some illuminating reading nonetheless. Some of the key findings that I found most useful include: * Web traffic is seasonal.