Remove Analytics Remove PPC Remove Training Remove WOM
article thumbnail

How to Use Engagement Marketing to Acquire More Customers

Single Grain

For example, referral marketing – a strategy in which brands incentivize loyal customers to promote their products or services via personal referrals (similar to word of mouth, except that WOM is organic) – will have significantly higher rates of success than cold calling potential leads. Contextual engagement.

Ethics 138
article thumbnail

Taking Your Team to the SEO Super Bowl

KoMarketing Associates

From training camp to pre-season and from trades to injuries, each team works all year to reach the Super Bowl (except the Bills. SEO & PPC teams should evaluate analytics & campaign performance to drive down costs and identify new keywords/phrases. Analytics & WMT. I’m not sure what they’re doing).

SEO 120