Analytics Personalization SIC Telemarketing 
Biznology
DECEMBER 7, 2015
Take marketing for example; it is common to find lead generation, outbound telemarketing, trade show, and inbound lists all in separate software systems. Micro-segmentation and Personalization. The more relevant the communication the more it’s personal. Data Analysis and Analytics. Bad and incomplete data does not.
Online Marketing Institute
JULY 31, 2009
3) Online activity analytics — rather than examine overall site traffic and usage patterns like Omniture and WebTrends, these tools focus more on tracking what one individual or opportunity is doing. You don’t wait for a cold call to talk to an annoying sales person. Reverse IP look up appears to be the new thing here.
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