ViewPoint

APRIL 11, 2018

One of PointClear’s business development representatives, working on behalf of a global software company, made 11 touches (calls, voicemails and emails) and his persistence paid off. As an example, PointClear targets two contacts within each account location. He landed a huge lead for our client (with a $1 billion company).

PointClear 136

PointClear Sales Qualified Leads Leads Lead 136

ViewPoint

FEBRUARY 23, 2018

Is it the name on a list you bought from a content aggregator for $23? That’s not where their skills lay, it’s not what they’re getting paid for. So the first question is answered: A “real” lead is qualified and nurtured by Marketing—and ready for Sales to take over and turn into revenue. What is a lead? They’re ready.

Sales Qualified Leads 120

Sales Qualified Leads Forecasting PointClear Enterprise Management 120

NuSpark Consulting

JANUARY 21, 2012

If you’ve toured the NuSpark Marketing website, it’s evident that proper funnel optimization and lead management approaches must focus on the specific micro elements of the funnel in order for the entire lead generation process to work seamlessly. General B2B Marketing & Lead Generation. Content Marketing.

Demand Generation 100

Demand Generation Lead Generation Demand Generation 100

ViewPoint

JULY 14, 2015

We generate high quality leads, align sales and marketing, and drive revenue. We believe marketing automation has a place in the world, but we are aware that if it’s not properly utilized, it very quickly creates a whole lot of nothing. Tactically this can be easier to do within functional groups (inside sales, paid media, etc.).

Lead Ranking 120

Lead Ranking Lead Scoring Top of Funnel Leads 120

ViewPoint

MARCH 22, 2018

Value selling is PointClear's bread and butter. We need to find value gaps that we can attach a price to, so that we can justify the benefit in terms of added value. Value Added Arguments. Then, you present a value-added argument to fill the gap. I practice it every day in my role as lead salesperson for the company. (We

Lead Scoring 189

Lead Scoring Lead Ranking Work Management Paid Search Agency 189

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

B2B Marketing Zone Posts

AUGUST 3, 2010

Best of B2B Marketing. The 20 craziest things you can do on Twitter - grow - Practical Marketing Solutions , July 7, 2010 OK, we’ve heard all the great business success stories about connecting and learning through Twitter. Paid vs. natural search efforts. But that’s content for another blog post. Tweet This!

Ning 40

Ning Paid Content Facebook Sales Management 40