Leadspace

JANUARY 4, 2017

DMP becomes mainstream, and not just for ad buying. Why did Oracle, Adobe, Salesforce.com, Neustar, Neilsen all pay top dollar the last few years to acquire leading DMP technology companies? Big Data” continues to be an amorphous, generic, catch-all phrase as applied to Marketing and Advertising. Real-time content/offer management.

Enterprise Management 116

Enterprise Management Paid Content Marketing Management Marketing Automation Services 116

Martech

APRIL 2, 2024

Customers want the interactions they have on a company’s website to translate to their mobile app experiences and in-store visits. Most customer journeys involve three or more different channels (email, web and mobile app, for example). But most of the analytics systems that generate such insights operate in silos.

Budget Programs 98

Budget Programs Tools Ideal Customer Profiles Mobile Advertising 98

ClickZ

MARCH 19, 2020

From that position, I migrated to marketing and attended night school, becoming a Chartered Institute of Marketing trained marketer responsible for a mobile product portfolio. Q) Where does social analytics fit in the customer journey? Q) How do brands thrive in this post privacy regulation era?

CMO 103

CMO Paid Search Agency Advertising Agencies Mobile Advertising 103

Hubspot

OCTOBER 18, 2011

Way back in September (seems so long ago), I had the opportunity to speak at Salesforce.com's Dreamforce conference (which is now the largest software conference in the world, with over 45,000 registrants). HubSpot had a remarkable presence at Dreamforce. There are three parts to this article. Slides From Session. LinkedIn is public now.

Inbound Marketing 28

Inbound Marketing Paid Content B to B Lead Scoring 28