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How to Optimize the Cost of B2B Marketing

Valasys

According to Daniel David, Manager, Digital Corporate Communications at Fuji Xerox: “It is about stepping out of the traditional B2B mindset and seeing your customers as people who live within the digital space as ‘customers’ as well. The conventional sales funnel has also changed for good.

Cost 40
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How to craft successful go-to-market (GTM) strategies for startups

Tomorrow People

A go-to-market (GTM) strategy is a step-by-step tactical plan to effectively and efficiently enter a market—whether it’s by introducing a new product to an existing market or vice versa. Once you’ve decided who you’re going to benchmark against, it’s time to start your data gathering process. Have they received any funding?

article thumbnail

How to craft successful go-to-market (GTM) strategies for startups

Tomorrow People

A go-to-market (GTM) strategy is a step-by-step tactical plan to effectively and efficiently enter a market—whether it’s by introducing a new product to an existing market or vice versa. Once you’ve decided who you’re going to benchmark against, it’s time to start your data gathering process. Have they received any funding?