Analytics - B2B Marketing Zone

Search:

DAY

WEEK

MONTH

YEAR

Select your country:
Sign up | Log in

measurement media-plan social

ANNUITAS

Analytics

The Rise of the Marketing Technologist Part 3: People, Process, Content and then Technology

ANNUITAS

MARCH 18, 2014

All of the usual suspects were in the room – head of marketing, head of sales, marketing automation power users, demand generation leads, content marketer … but also present were the head of their CRM install and the lead project manager of their website and web analytics team — both IT roles in this particular company.

Process

Process Planning Marketing Automation Services Demand Generation

The Rise of the Marketing Technologist – Part 1

ANNUITAS

MARCH 4, 2014

This has not slowed the marketing technology tide, as Marketing Automation Solutions (MAS) was simply one of the most visible waves of serious technology investment, following on the heels of CRM, Web Analytics and Email Marketing technology. We know both more and less about our prospects than ever before, all because of technology.

Enterprise Management

Enterprise Management Work Management Marketing Automation Services Marketing Management

Webinars

How to Leverage Behavioral Science Insights for Direct Mail Success

MORE WEBINARS

ANNUITAS

The Rise of the Marketing Technologist Part 3: People, Process, Content and then Technology

The Rise of the Marketing Technologist – Part 1

Webinars

Stay Connected