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Chris Koch

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Why the volume and quality of interactions with customers has to pass for social media ROI

Chris Koch

JANUARY 22, 2010

We track the marketing mix (including PR) over time against trends in sales. So if you buy that leap of logic, let’s say that blogs are another channel, like PR, in a marketing mix designed to familiarize customers and prospects with our companies and us. Use Twitter for blog PR. Twitter is the logical front end to a blog post.

Social Media 100
Social Media ROI Lead Ranking RSS 100
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15 things marketers should stop doing and thinking in 2011

Chris Koch

DECEMBER 28, 2010

We all know twitter can’t start revolutions or substitute for gazing meaningfully into someone’s eyes over dinner, but what I don’t understand is why the critics can’t see a link between the bonds that we form on social media and the deeper links that we forge offline. General Marketing. Analytics can wait.

Planning 100
Planning Work Management Paid Search Agency B2B Thought Leadership 100
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