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MarketingSherpa B2B Marketing Summit Boston

LeadSloth

My favorite sessions was presented by Maureen Thorman of National Instruments about customer segmentation based on web traffic: unfortunately this sessions will not be presented in Boston, that’s a bummer. Manticore Technology (booth 2). Manticore Technology (booth 2). They do a great job synthesizing all ideas.

Manticore 100
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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. I would put the lead management automation crop here: Eloqua, Loopfuse, Manticore Technologies, Market2Lead, Marketo, and Vtrenz. But getting back to our category, we are often compared against Eloqua and Manticore.

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Marketing Automation Trends for 2010

LeadSloth

The need for new analytical skills. Christoper Doran , CMO, Manticore Technology. Christoper Doran, CMO, Manticore Technology ( @cdoran ). Manticore Technology wishes you a full-funnel in 2010. These are the trends that are mentioned most often: Improved ROI & Reporting. Creation of buyer-centric content.

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Online Marketing Systems Are Still Very Fragmented

Customer Experience Matrix

My diagram is divided into two main areas: traffic generation systems that lead visitors to a Web site, and visitor treatment systems that control what happens once people get there. Demand generation systems like Vtrenz , Eloqua and Manticore combine email with some Web page creation and analytics. Interesting days are ahead.