Tony Zambito

MARCH 21, 2012

This is part 2 of a series on the challenge of targeting SMB markets and how the use of buyer modeling and buyer-based marketing help organizations to grow their SMB customer base. . One, that many Fortune 1000 and Global 2000 organizations are turning a focused eye towards growing their SMB customer and revenue base.

SMB 100

SMB Lead Ranking Top of Funnel Buyer Personas 100

Digital B2B Marketing

JUNE 7, 2012

With lines like “we need SME commitment before developing DDMs for the ABM program”, it is no wonder marketers often struggle to communicate internally. SME : Subject Matter Expert. SMB : Small and Medium Businesses. CPL : Cost per Lead. Calculated as cost divided by leads. GA : Google Analytics.

Paid Content 100

Paid Content Lead Ranking Cost Per Click Cost per Lead 100

Single Grain

JUNE 19, 2019

One of the most important reasons that Andertons has been recognized as a world-leading music store comes down to its fantastic social media marketing. There are a vast number of technology resources available that can help extend your reach, but knowing which ones are the most suitable for your SME can be challenging.

SMB 111

SMB Marketing Strategy Marketing & Strategy Enterprise Management 111