Customer Experience Matrix
NOVEMBER 2, 2010
Since Oracle is already strong in offline ERM and offline analytics, ATG leaves Oracle just one slice short of a pie. In other words, Oracle needs a Web analytics product. Nor have I forgotten that Oracle already bought marketing automation vendor Market2Lead, plugging a different set of holes.
Customer Experience Matrix
AUGUST 3, 2010
I finally caught up with Marketo for a briefing on their Enterprise Edition (announced in March) and Revenue Cycle Analytics (announced in May). Enterprise Edition supports these by adding user roles, “lead partitions” to control access to database segments and “workspaces” to make Marketo objects (contents, campaigns, lists, etc.)
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Customer Experience Matrix
JUNE 30, 2010
Marketo now calls itself a “the revenue cycle management company”, giving equal public weight to lead management, sales insight and analytics. It will also be competing with Eloqua, Silverpop and, perhaps most dangerously, the Market2Lead technology recently purchased by Oracle.
Customer Experience Matrix
JANUARY 31, 2010
In other words, Marketing Studio competes with high-end demand generation systems like Eloqua , Market2Lead and Neolane. Eloqua and Market2Lead are based on sales automation data, but can incorporate external tables. In addition, they support wait periods and can send leads and alerts to the sales system.
Customer Experience Matrix
JUNE 25, 2008
When I was researching last week’s piece on Market2Lead , one of the points that vendor stressed was their ability to create a full-scale marketing database with information from external sources to analyze campaign results. In fact, LucidEra is releasing a new module for lead conversion analysis today to address this very need.
Customer Experience Matrix
MARCH 5, 2009
The main result of the conversations so far has been to clarify the items related to lead routing. Eloqua Manticore Technology Market2Lead Marketbright Marketo Neolane Silverpop Engage B2B complex 11 8.5 Tags: software usability measurement demand generation marketing automation lead management software selection. 9 Now what?
Customer Experience Matrix
JULY 22, 2010
As I wrote in my June 30 post on consolidation among marketing automation vendors , I expect the number of competitors to shrink fairly quickly as new buyers concentrate their purchases among a handful of leading vendors. Of course, Oracle has already made its move by purchasing Market2Lead's intellectual assets.
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