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The Forward Observer

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The Marketing Book Podcast: “Forget the Funnel” by Georgiana Laudi

The Forward Observer

DECEMBER 15, 2023

Teams try everything they can to drive more traffic, leads, and signups. Forget the Funnel: A Customer-Led Approach for Driving Predictable, Recurring Revenue by Georgiana Laudi and Claire Suellentrop About the Book Your product is great. So why is marketing it so hard? Many SaaS companies struggle with marketing. Frustratingly inconsistent.

Marketing Funnels 169
Marketing Funnels Top of Funnel Startups Buyer Personas 169
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The Marketing Book Podcast: “The AI Playbook” by Eric Siegel

The Forward Observer

FEBRUARY 9, 2024

Outside Big Tech and a handful of other leading companies, machine learning initiatives routinely fail to deploy, never realizing value. It delivers a vital yet friendly dose of semi-technical background knowledge that all stakeholders need to lead or participate in machine learning projects, end to end. What’s missing?

Click Rate 339
Click Rate Case Studies Paid Search Agency Amazon 339
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