Analytics, Lead Qualification and SIC

Improve Sales Lead Generation via Marketing Analytics Part 2: Two Examples

ViewPoint

FEBRUARY 7, 2012

In the first article on marketing analytics , I discussed the best-practice processes involved in the review, assessment and continuous enhancement of sales lead generation programs to achieve improved results. Scores of X+ went to sales, and scores of <X came to PointClear for lead qualification and lead nurturing.

Lead Ranking

Lead Ranking Lead Generation Sales Qualified Leads Lead Scoring

Building Your B2B Marketing Database

Biznology

AUGUST 26, 2013

Without a robust collection of contact information, firmographic and transactional data about customers and prospects, you are adrift when it comes to customer segmentation, analytics, and marketing communications of all sorts, whether for acquiring new customers or to expand the value of existing customers. SIC or NAICS. Fiscal year.

De-duplication

De-duplication B2B Marketing SIC Planning

B2B Marketing Zone

Improve Sales Lead Generation via Marketing Analytics Part 2: Two Examples

Building Your B2B Marketing Database

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