The Skinny on Lead Nurturing - 11 Experts Weigh In (part 1 of 2)
ViewPoint
MAY 5, 2015
For example, a leading analytics firm I worked with tailored their nurturing program to 4 different verticals and multiple scenarios within each vertical. For example, organizations see improved email sign-up rates when they ask for an email after a visitor has engaged with content on the site versus as soon as they land on the site.
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