Leadspace
JANUARY 4, 2017
The CMO must figure out how to reach their customers via the influencers in an analytical, automated, data-driven way. Category #4: Analytics rationalization, emergence of Attribution. Web analytics from Adobe or IBM or Web Methods. Mobile Analytics from Mix Panel or Localytics. PR Analytics from Cision or Trendkite.
Customer Experience Matrix
DECEMBER 8, 2011
. - Facebook forms: use forms within Facebook pages and apps to gather customer permissions - social sign-in: use social media sign-in services to replace marketing automation forms - personalized Facebook ads : display different ad versions on a Facebook page based on the user’s profile, including both Facebook and non-Facebook data Marketo - sharing: (..)
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Adobe Experience Cloud Blog
MAY 11, 2012
by Jason Miller Here at Marketo we are very excited about our upcoming 2012 Global User Summit. Our knowledge of Marketo is, in fact, so deep that Marketo often asks LeadMD to assist its own clients that want to better utilize their marketing automation investment. Next, develop a process. Million in net new monthly revenue.
Online Marketing Institute
JULY 31, 2009
I would put the lead management automation crop here: Eloqua, Loopfuse, Manticore Technologies, Market2Lead, Marketo, and Vtrenz. 3) Online activity analytics — rather than examine overall site traffic and usage patterns like Omniture and WebTrends, these tools focus more on tracking what one individual or opportunity is doing.
Adobe Experience Cloud Blog
DECEMBER 13, 2010
Jigsaw is salesforce’s attempt to help us with these issues. Many who arrived thought Jigsaw was just a stand along list builder that would allow you to compile a list of prospects based on demographics like company size and title to import into the CRM. A developer dream come true – Heroku.
Kapost
OCTOBER 31, 2016
Example: Marketo. 11) Marketing Analytics or Business Intelligence. No modern marketing stack is complete without a comprehensive analytics tool—software designed to dig-up cold, hard data on the real-world impact of your marketing strategy, from awareness raised to customers generated. 5) Outreach and Promotion.
Online Marketing Institute
JULY 31, 2009
Most recently, Marketo just announced their lead management solution. problem: 1) Web analytics – typically the stronghold of companies like Coremetrics, Omniture, and WebTrends, the analytics area bleeds over into lead management as companies go online to generate demand. Here’s the problem.
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