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What is a digital events platform and how can it help you?

Martech

Event marketing, a mainstay of the B2B world, was profoundly impacted by this shift as brands sought alternatives to sponsoring and exhibiting at trade shows organized by professional content creators or to their own events for customers and prospects. These data are a byproduct of attendee participation in digital events.

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A B2B marketing guide (and how to be successful)

Choozle

By targeting locations using IP address targetings–such as industry conferences, an office location, or trade shows–B2B marketers can leverage data to reach potential customers. Customer data is the single most valuable asset to a B2B marketer. CRM onboarding & targeting.