KoMarketing Associates
MARCH 30, 2012
85% of visitors look at the top 2 AdWords results ( iProspect Study ): For PPC, build out separate mobile campaigns for keyword targeting and ad development. Mobile device usage reports (example: Google Analytics dashboards ), including overall numbers, comparison between desktop usage, and breakdown of top devices.
NuSpark Consulting
JULY 2, 2010
Some of the best, most efficient placements of banner ads can be had on vertical networks, trade press websites, and the Google content network. Here’s a study from IProspect and published by Emarketer showing user behavior from banner ad exposure. The above is true of a b2b message as well.
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chiefmartech
SEPTEMBER 19, 2016
As a follow up to my discussion with the speakers from the marketing clouds, I will then moderate a discussion with marketing tech disruptors — including Google Analytics 360 Suite and Mautic, an open source marketing automation platform. “Test and learn” culture, enabled by good process and good analytics tools.
Conductor
DECEMBER 3, 2019
So when I was looking for my first job out of college, I found a search marketing internship at an agency, iProspect, that would give me an entry-level position after three to six months of a successful intern program. One, what’s the weirdest work-appropriate thing you’ve ever Googled? Even those of us that are introverts.
SnapApp
MARCH 2, 2018
The modern marketer's technology stack removes the need for analytics guesswork. According to an iProspect report , implementing marketing attribution in your organization will increase revenue by 15-35%…. . The godfather of web analytics, Avinash Kaushik said it well: . Source ). . It’s too simplistic. . Source ). .
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