ViewPoint

MARCH 6, 2014

LinkedIn was rated eighth out of 13 channels and YouTube was 10th, followed by Google+, and Twitter. Following in 2nd through 7th place are paid search, email, branded communities and word-of mouth (tied), branded blogs, and online display advertising. Christopher Hosford is a frequent guest blogger for ViewPoint.

Paid Content 120

Paid Content Social Media Customer Surveys Paid Search Agency 120

ViewPoint

AUGUST 20, 2015

Google Analytics remains at the top of system reporting, especially the “users flow” and “behavior flow.” I also suggest creating an in-house survey that is sent to marketing, sales, and operations team members to gain their feedback on the current processes and areas for improvement. Step 2 – Data Gathering.

Marketing Qualified Leads 120

Marketing Qualified Leads Lead Ranking Sales Qualified Leads MQL 120

ViewPoint

MAY 10, 2012

Christopher mentions Twitter’s recent launch of its self-serve ad platform similar to Google AdWords: marketers can go in with their credit cards and place ads. That is, continuing to add features: social features, lead generation features and analytics. He comments, “Salesforce.com is a good example.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

ViewPoint

MAY 10, 2012

Chris mentions Twitter’s recent launch of its self-serve ad platform similar to Google AdWords: marketers can go in with their credit cards and place ads. That is, continuing to add features: social features, lead generation features and analytics. He comments, “Salesforce.com is a good example.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120