Buzz Marketing for Technology

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CMOs Win When High-Value Customers Are Treated Personally Online

Buzz Marketing for Technology

The reason for this is simple: These customers are more often than not brand loyalists and willing to persuade others to become regular brand purchasers if they’re kept happy and engaged consistently in every single place they are interactive with brands. But the task of keeping brands happy and engaged beyond one big “win” isn’t easy.

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Your Marketing Strategy Needs to Keep Pace with Digital Culture

Buzz Marketing for Technology

On the other side of the proverbial “brand” table sat the numbers and analytics “geeks,” as they were often called. Related posts: 3 Ways Mobile Insights Are Informing Online and Offline Marketing It’s predicted that shoppers around the world will have purchased. Well, that divisive line between creative and data is no longer existent.

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Why Digital Marketers Need to Get More Personal

Buzz Marketing for Technology

According to Forrester, Web personalization is “creating experiences on websites or through interactive media that are unique to individuals or segments of consumers.” Just about as vague as every other definition. Getting Started with Personalization. Of course, rules don’t exist in a vacuum.