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How to Add (and Price) Landing Page Services to Your Agency Offering

Unbounce

A 2017 study from SoDA and Forrester asked agencies which strategies would have the most significant impact over the next 2-3 years. Try out different headlines or copy, swap out the hero image, tweak the offer, strip down lead gen forms, and more. Why Landing Page Services Are Your Next Win.

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B2B Lead Generation Boosters: 25 Rocket-Fueled Strategies and Ideas to Propel Your Pipeline

NetLine

Image caption: Take your B2B lead generation to the moon! Made using Midjourney What is B2B Lead Generation? B2B lead generation is the process of identifying and capturing interest from potential customers in your product or service, with the ultimate goal of converting them into buyers.

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54 Content Marketing Stats to Guide Your 2018 Strategy

SnapApp

And as the content marketing landscape continues to rapidly evolve, it makes sense to look to research to identify trends and patterns that can help guide your strategy. With content marketing, you can place an ad for your product in an article that ranks for a very specific, high-converting keyword. Top. . . .

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Sales and Marketing Alignment: 45 Experts Explain How To Connect The Dots

SnapApp

Companies that have adapted to this change are seeing real bottom line benefits: Aligned organizations achieved an average of 32% annual revenue growth while less aligned companies reported an average 7% decline in revenue – Forrester Research. Have an agreement in place, as to when a lead handoff is in order. 2: Hand Off Agreement.

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73 Experts Reveal B2B Marketing Trends to Leverage in 2017

SnapApp

As 2016 draws to a close, it's time to look forward and see what B2B marketing trends will shape the road into 2017. While account based marketing, interactive content , personalization, native advertising, and automation are just some of the hot trends that look set to continue into the new year, there are some new kids on the block.

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Top 25 Articles and 8 Topics in B2B Marketing for March 2010

B2B Marketing Zone Posts

What are the latest trends in search? B2B Online Marketers Focus on Lead Gen - eMarketer , March 4, 2010 Lead generation for B2B Marketing. Which industry segments are most actively discussed in social media? 12 Mobile Marketing Stats You Need to Know - Junta 42 , March 31, 2010 Some interesting mobile marketing stats.