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Building The World’s Best Firmographic Data Foundation

Zoominfo

This means nuanced opportunities to sell to individual business entities at the local level, to run location-level analytics including risk or credit models, to map territories accurately, and to run direct marketing campaigns. For example, ZoomInfo Waltham is different from ZoomInfo Vancouver. HOW DO YOU MEASURE DATA QUALITY?

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What is a digital events platform and how can it help you?

Martech

Customers clamored for features and solutions that delivered the value once created at in-person events. Features of DEPs include agenda and registration management, delivery of video-based programming, interactivity for audiences and sponsors, and analytics to understand engagement and inform follow-up activities.

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Why Is Instagram Hiding Likes (& What This Means for Social Media Marketers)

Single Grain

While this update may be presented as a considerate, caring move, there is some speculation that Instagram is giving up on the newsfeed feature to invest more in Stories. ” In any case, many marketers will be glad to hear that the likes feature isn’t completely gone. Google Analytics. Agorapulse.

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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

When evaluating any technology to help manage demand, the short list of features should look something like: 1) Prospect data acquisition — helps with targeting, list building, list management, and data quality. Rather, it is the underlying behavioral analytics to easily target the "highest Value" Visitors based on what they did.

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26 Outstanding LinkedIn Tips and Tactics

Webbiquity

While the title may be a bit exaggerated, Steve Kovach nevertheless highlights several of the less-used features, such as LinkedIn’s resume builder tool, which “will build your resumé in a snap. ” LinkedIn To Launch Targeting and Analytics for Company Pages by The Content Strategist.

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