Tiecas

MARCH 21, 2024

Longer sales cycles, complex technical products, and a highly analytical buyer persona are just a few factors that set it apart. Probably the most common complaint that I hear from Sales is that “Marketing just doesn’t understand engineering problems, and they generate ‘crappy’ leads that are not ready to buy.”

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Navigate the Channel

AUGUST 28, 2023

In-Person Meetings Are the Human Element that Follows the Digital Setup As building products marketers, we spend an extraordinary amount of time and energy planning the perfect marketing strategies and tools and, often, sales enablement is part of the planning package. RELATED: Is Your Sales Promotion?

Top of Funnel 65

Top of Funnel Trade Show Lead Scoring Lead Ranking 65

Webbiquity

NOVEMBER 5, 2019

Cold calls, trade shows, direct mail, and print ads were the primary forms of marketing. While cold calling and print media remain useful, and live event marketing remains effective at every stage of the sales funnel, digital channels have surpassed traditional methods in terms of importance, reach, and budget allocation.

Paid Content 239

Paid Content Sales Management Work Management Marketing Automation Services 239

Online Marketing Institute

MAY 18, 2010

Longer sales cycles due to more complex products and services and business purchasing processes often require more information. Others really only need the benefit of process driven or template level SEO. Optimizing FAQ’s and product support information can provide answers to customers before they call support.

SEO 40

SEO Top of Funnel AIDA Digital Asset Management 40

KoMarketing Associates

AUGUST 3, 2017

A study by Deloitte published by the Wall Street Journa l shows that B2C companies spend more on social media than B2C, but B2B spends more money on marketing training and analytics, possibly due to the fact that B2B industries are often more intricate and require more professional training and product support. Longer Sales Funnels.

B2B Marketing 120

B2B Marketing Planning Paid Search Agency Allocation 120

Optinmonster

AUGUST 27, 2023

Content marketing campaigns can also bring you online authority, web traffic, leads, and sales. Without the right content marketing strategy, tactics, and tools, you won’t get those benefits. Down the road, that means more leads and sales. Business goals are an important part of the process.

Paid Content 94

Paid Content Content Marketing Top of Funnel Planning 94

Vidyard

SEPTEMBER 23, 2021

It’s for you, the lone-wolf BDR or Account Manager, the marketer with a humble team of two, the video manager with no equipment, or the executive flush with budget but starved for time. Onboarding Your Remote Sales Team 1.1 FAQ Videos 2. Training Your Remote Sales Team 2.1 Coaching Your Remote Sales Team 3.1

Video Marketing 65

Video Marketing Sales Management Product Enterprise Management 65