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How SalesLoft Is Ruining Customer Experience (But It’s Really Your Fault, Not Theirs)

ANNUITAS

A Hubspot post provides a definition : A sales cadence is a sequential order of different outreach methods salespeople can follow to better connect with prospects. This lack of orchestration also has a significant impact on customer data and analytics. The ‘Real’ Problem: Sales Cadences on Autopilot.

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Optimization Testing: Don't Obsess Over Conversion Rates

Hubspot

This is a guest article written by Linda Bustos, director of eCommerce research for Elastic Path Software. Linda is chief blogger at the Get Elastic Ecommerce Blog , the Internet's most read eCommerce blog. Some tools like Yahoo Web Analytics and Omniture allow you to import COGS - cost of goods sold - for example). Return rate.

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Rethinking CMS: Headless CMS for improved B2B Omnichannel Selling & Content Management

Valasys

The pieces of content are stored in pure format & there is access to other components e.g. delivery front ends analytical tools etc.) Headless CMSs are fully dependent on the elasticity of a cloud platform. over stateless or loosely coupled APIs. This sets the stage up for the promotion of microservices architecture. .

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The Ultimate Guide to Price Optimization

Hubspot

Price Elasticity of Demand. Price elasticity measures how a change in consumption of a commodity relates to a change in price. Formulaically, it's expressed as: Price Elasticity of Demand = % Change in Quantity Demanded / % Change in Price. If demand decreases when the price fluctuates, it's considered elastic.

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87 More Vital Social Media Marketing Facts and Stats for 2012

Webbiquity

Of Twitter’s 165 million users, half access Twitter on mobile devices at least occasionally. ( HubSpot ). 75 of the Fortune 100 companies use LinkedIn in their corporate hiring process. ( HubSpot ). 76% of marketers said they planned to increase use of video and YouTube in 2012. ( HubSpot ). Get Elastic ).

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8 Industry Experts Weigh in on the Toughest Social Media Topics

Hubspot

So to help prepare you, HubSpot and Who's Blogging What got in touch with 8 of the industry's best and brightest to get their take on some of the high-level issues social media marketers are facing. It seems like a B2C marketer's playground, but B2B brands have found success there, too, including your very own HubSpot.