Buyers to Marketers: Don’t Call Me, I’ll Call You
Digital B2B Marketing
SEPTEMBER 27, 2011
When you insist on registration, you are in effect telling prospects: We don’t want to be involved in the first half of your research. Today, 70% of research starts with search and 65% of buyers turn to social media during the purchase process (statistic on slide 10). That is not the message you want to give a new prospect.
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