Marketing Craftmanship

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Social Distancing: Marketing’s New Strategic Mandate

Marketing Craftmanship

But marketers who know how to craft an enticing subject line, and who can write effective copy, can break through the clutter. Very few companies seem to monitor website analytics, and even fewer understand the complex world of SEO. More importantly, remember that long, rambling messages rarely get read. Industry Events.

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Bare Essentials: Marketing as a Necessary Evil

Marketing Craftmanship

Even though your website will be “brochure ware” with little or no functionality, it’s important that it be properly wired into Google Analytics or clicky.com, so that you know who is visiting your site, where that traffic is coming from, what information they are looking at, and how long they are staying.