DAGMAR Marketing

NOVEMBER 20, 2023

The launch of Google Analytics 4 (GA4) has brought with it a long learning curve and perpetual training. Here is an example of what you’ll see in GA4 if your data has been thresholded: Data Thresholding Benefits Over the past several years, the digital world has received growing pressure to maintain and protect user privacy on the web.

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Doubleclick Privacy Policies Marketing Analytics Tools Privacy Protection 52

Parse.ly

AUGUST 3, 2023

As we move into an increasingly digital era, privacy has become a significant concern for consumers worldwide. Monumental shifts are happening in the handling of user data, with privacy protection a key driver. Tracking at the granular, user-specific level will be more difficult, especially for multi-touch journeys.

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Multi-Touch Attribution Doubleclick Privacy Protection Privacy 52

Circle Studio

MAY 31, 2018

While only EU citizens are currently protected under the GDPR, we anticipate similar regulations might make their way to the U.S. By now you probably know that the GDPR is legislation approved by the EU to create greater and more uniform data privacy protection for all EU citizens. Google/DoubleClick, Bing).

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Privacy Policies B2B Marketing Doubleclick Privacy Protection 60

Litmus

OCTOBER 18, 2023

And with it, one feature that had marketers scrambling: Apple’s Link Tracking Protection (LTP) , which sounded like another version of Apple’s Mail Privacy Protection , but this time impacting click tracking. We recommend the rich, reliable data available with Litmus Email Analytics ! The horror! That’s right.

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Privacy Protection Marketing Analytics Tools Doubleclick Privacy 103