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Custom Reports: Measuring Lead Generation Conversions with Google Analytics

NuSpark Consulting

Google Analytics, Conversions, and Marketing Measurement. Google Analytics is an amazing tool that can track all types of data related to website usage; from visitor metrics to content metrics and conversion metrics. This is a pure visit to your site, triggered by the Google Analytics tracking code. New and Returning Visits.

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24 Favorite Inbound Marketing & Digital Media Buying Tools That Don’t Include Google

NuSpark Consulting

When I am not involved with business development, speaking, and my own social media marketing, I am usually on the computer with some sort of advertising, SEO, social media, or conversion optimization tool. Doubleclick. Millenial Media is the dominant mobile advertising platform. Twitter Advertising. Paid Search.

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The Top 10 Marketing Attribution Software Solutions

Oktopost

In 2015, the average B2B nurture funnel was 12 months long with the full marketing and sales funnel taking about 512 days from lead to sale on average! Considered purchase funnels are not quite there yet but moving in the direction of B2B funnels. Ruler Analytics. Marketing Attribution Software to the Rescue.

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17 Google Marketing Tools You Should Be Using

Hubspot

Want to get yourself some free advertising on Google ? DoubleClick Search by Google. If Google AdWords helps you decide which keywords to target, DoubleClick Search is the other half of your search engine marketing (SEM) strategy. Google Analytics. 17 Helpful Google Marketing Tools for Business. Google My Business.

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Our Favorite Third Party Articles & Blog Posts from 2018

KoMarketing Associates

Replacing the sales funnel with the sales flywheel. Brian Halligan was able to capture the pain points his customers were experiencing in the traditional sales funnel and solving them through the idea of a Sales Flywheel where there are areas of force and friction that can create a delightful costumer experience. From Andrea Cruz.

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Walled Gardens and Marketing Attribution Challenges

QuanticMind

Google Analytics is a free tool anyone can use to track different touchpoints in the customer journey and attribute them to sales. Google Ads also has attribution capabilities for paid advertising. It integrates with Google Analytics, Google Ads, and DoubleClick Search. Advanced Tracking and Analytics.

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Navigating the Post-Cookie World: A Comprehensive Guide for Marketers and Advertisers

Choozle

Google’s announcement to remove third-party cookies on Chrome by the third quarter of 2024 has left many marketers and advertisers at medium-sized businesses wondering about the future of tracking, targeting, and measurement. Publishers can then share this data with agencies or advertisers, enabling the delivery of targeted ads.