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| | MARKETING GENIUS BLOG
JUNE 7, 2010 10 Best Marketing Apps for Salesforce
Salesforce.com by itself is already a pretty good CRM system, but it gets even better with almost 1,000 applications that are available through the AppExchange. Therefore I’ve made a list of the 10 best marketing apps for salesforce.com. To justify this expense, Google reports the number of clicks and conversions (usually registrations), but you don’t know whether these people are qualified leads who are likely to buy your product. For example, a company that sells management dashboard software attracted people looking for a replacement dashboard for their car.
| | DELICIOUS B2BMARKETING
JULY 31, 2009 Demandbase: A New Twist In The Lead Management Automation Market
Home Forrester Research « I was recently briefed by | Main | Going Corporate » August 26, 2008 Demandbase: A New Twist In The Lead Management Automation Market [Posted by Laura Ramos ] In a recent survey of over 2100 IT professionals who buy or recommend telecom and networking solutions, we found buyers turn to peers and colleagues first, followed by vendor, industry trade, or professional Web sites, to inform their purchase decisions. The lead management automation market, about which I blogged previously , continues to attract new players at a rapid rate.
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| | IT'S ALL ABOUT REVENUE
APRIL 8, 2011 Revenue Performance Management to Marketing Automation: What Facebook was to MySpace?
Lauren Carlson , of Software Advice , is one of the rising stars in the constellation of CRM, marketing automation and, now, Revenue Performance Management industries. Enter: Revenue Performance Management: The Next Great Enterprise Acronym , a post that she wrote which has everyone in the industry buzzing. You came out of seemingly nowhere to become one of the most listened-to voices in CRM, marketing automation, and now Revenue Performance Management. Your recent article on Revenue Performance Management is likely to be one of the most cited posts on the topic.
| | CUSTOMER EXPERIENCE MATRIX
NOVEMBER 29, 2010 Treehouse Interactive Refines Its Features and Targets Larger Firms
It added Marketing View marketing automation in 1999 and Reseller View partner management after that. Its marketing automation system offers the usual range of functions: email, Web analytics, landing pages, multi-step campaigns, lead scoring, CRM integration, ROI reporting. GoToWebinar When I last wrote about Treehouse, it had just added Salesforce.com integration. It has also improved its CRM integration to synchronize data in real time, show Treehouse events within the CRM interface, and allow salespeople to add leads to campaigns and remove them.
| | DELICIOUS B2BMARKETING
JULY 31, 2009 B2B Lead Management Market Heats Up
Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions. Most recently, Marketo just announced their lead management solution. I know Suresh Vittal includes lead management as a component of his enterprise marketing platform. Lead farming?
| | LOOPFUSE
DECEMBER 14, 2009 Is Your Social Media Marketing Accountable?
December 15th, 2009 by Matthew Quinlan Twitter, Facebook, LinkedIn, Digg, Delicious, Yelp, YouTube, FreindFeed, Slideshare, Flickr… it seems like every day another social media channel is launched. About Us Contact Us OneView Marketing Dashboard Email Marketing Lead Capture Lead Nurturing CRM Integration Lead Scoring Lead Management Marketing Reports OneView API Support Support Home Knowledge Base Community Forums Reference Documentation Videos and Screencasts What is Marketing Automation? Is Your Social Media Marketing Accountable? LoopFuse ,Inc.
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MARKETING GENIUS BLOG Lead Management Features
| WEDNESDAY, JULY 1, 2009
In my last post I described the different elements of Lead Management
: (1) getting more website traffic, (2) improving conversion, (3) lead
nurturing and (4) sales collaboration. Social Media (Twitter, LinkedIn, Facebook, Blogging, Digg
, and so on). Lead
source measurement: ensuring that you know the ROI for each activity. Use testing and web analytics
to find out what works best for you. Web Analytics
. Step 3: Lead
nurturing and scoring. Lead
Scoring: looking at prospect characteristics (e.g. Registration forms. Landing pages. MORE >>
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