ANNUITAS

APRIL 8, 2013

Analytics is a big subject at the moment as there is so much focus on delivering a return on the marketing dollar. New media like social media and mobile marketing remain popular. What’s interesting for me is that the whole idea of measurability, ROI and focus on the customer has always been at the heart of direct marketing.

Demand Generation Agencies 100

Demand Generation Agencies Advertisements Advertising Demand Generation 100

B2B Digital Marketer

SEPTEMBER 29, 2020

09:50 – The push/pull piece in Content Marketing. 11:16 – Constantly evaluating your marketing plan. 13:40 – The importance of information and analytics. 22:42 – Marketing is an orchestra. 25:26 – Becoming a disruptor in your digital marketing area. Right, right.

Planning 52

Planning Paid Search Agency Advertising Agencies Work Management 52

Funnelholic

NOVEMBER 4, 2015

As Craig Rosenberg, the mastermind behind this fine blog said : “One of the key differences between ABM and outbound sales is that marketing is signed up to deliver ‘always-on’ campaigns to multiple stakeholders in the account.”. The key here is to present marketing messages on the buyer’s schedule, not on yours. Your “Expansion Pack”.

Account Based Marketing 66

Account Based Marketing Enterprise Management Top of Funnel Paid Search Agency 66

Convince & Convert

APRIL 28, 2010

First blush, I'd want to differentiate between marketing to this influencers and communicating with them. I like your “monitor and respond to all&# thought — this is more of a public relations model than a marketing model, especially if we dispense with the concept of “impressions&# in favor of “contacts.&#

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Webbiquity

JULY 26, 2010

SazBean ( Social Network Analytics Measurement Social Media ). Paul Gillin ( Event Marketing Communities Forecast Loyalty Custom Publishing Direct Marketing Event ). How to Calculate Social Marketing ROI , June 24, 2010. Vital statistics for every B2B marketer , March 16, 2010. Sarah Worsham ( @sazbean ).

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Content Standard

JULY 26, 2016

When Facebook opened API access to its marketing and advertising platform to us in 2010, brand marketers came rushing in, seeking the first-mover advantage into a new channel that accounted for an increasing amount of people’s time and attention at home and at work. Putting the Audience at the Core of Marketing.

Marketing Strategy 40

Marketing Strategy Marketing & Strategy Enterprise Management Planning 40

Online Marketing Institute

JULY 31, 2009

problem: 1) Web analytics – typically the stronghold of companies like Coremetrics, Omniture, and WebTrends, the analytics area bleeds over into lead management as companies go online to generate demand. Positioning yourselves as “lead management” does not help differentiate what you REALLY do.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

GreenRope

JANUARY 21, 2016

If you can, you differentiate yourself. also published for the San Diego Direct Marketing Association's program for the SURGE 2016 event. Can you dedicate the resources to helping people accomplish whatever it is you are trying to solve for them? Many companies, especially big companies, drop the ball on service.

Work Management 40

Work Management Marketing Automation Services Marketing Management Lead Ranking 40

GreenRope

JANUARY 21, 2016

If you can, you differentiate yourself. also published for the San Diego Direct Marketing Association's program for the SURGE 2016 event. Can you dedicate the resources to helping people accomplish whatever it is you are trying to solve for them? Many companies, especially big companies, drop the ball on service.

Work Management 40

Work Management Marketing Automation Services Marketing Management Lead Ranking 40

GreenRope

JANUARY 21, 2016

If you can, you differentiate yourself. also published for the San Diego Direct Marketing Association's program for the SURGE 2016 event. Can you dedicate the resources to helping people accomplish whatever it is you are trying to solve for them? Many companies, especially big companies, drop the ball on service.

Work Management 40

Work Management Marketing Automation Services Marketing Management Lead Ranking 40

GreenRope

JANUARY 21, 2016

If you can, you differentiate yourself. also published for the San Diego Direct Marketing Association's program for the SURGE 2016 event. Can you dedicate the resources to helping people accomplish whatever it is you are trying to solve for them? Many companies, especially big companies, drop the ball on service.

Work Management 40

Work Management Marketing Automation Services Marketing Management Lead Ranking 40

GreenRope

JANUARY 21, 2016

If you can, you differentiate yourself. also published for the San Diego Direct Marketing Association's program for the SURGE 2016 event. Can you dedicate the resources to helping people accomplish whatever it is you are trying to solve for them? Many companies, especially big companies, drop the ball on service.

Work Management 40

Work Management Marketing Automation Services Marketing Management Lead Ranking 40

GreenRope

JANUARY 21, 2016

If you can, you differentiate yourself. also published for the San Diego Direct Marketing Association's program for the SURGE 2016 event. Can you dedicate the resources to helping people accomplish whatever it is you are trying to solve for them? Many companies, especially big companies, drop the ball on service.

Work Management 40

Work Management Marketing Automation Services Marketing Management Lead Ranking 40

GreenRope

JANUARY 21, 2016

If you can, you differentiate yourself. also published for the San Diego Direct Marketing Association's program for the SURGE 2016 event. Can you dedicate the resources to helping people accomplish whatever it is you are trying to solve for them? Many companies, especially big companies, drop the ball on service.

Work Management 40

Work Management Marketing Automation Services Marketing Management Lead Ranking 40

GreenRope

JANUARY 21, 2016

If you can, you differentiate yourself. also published for the San Diego Direct Marketing Association's program for the SURGE 2016 event. Can you dedicate the resources to helping people accomplish whatever it is you are trying to solve for them? Many companies, especially big companies, drop the ball on service.

Work Management 40

Work Management Marketing Automation Services Marketing Management Lead Ranking 40

GreenRope

JANUARY 21, 2016

If you can, you differentiate yourself. also published for the San Diego Direct Marketing Association's program for the SURGE 2016 event. Can you dedicate the resources to helping people accomplish whatever it is you are trying to solve for them? Many companies, especially big companies, drop the ball on service.

Work Management 40

Work Management Marketing Automation Services Marketing Management Lead Ranking 40

GreenRope

JANUARY 21, 2016

If you can, you differentiate yourself. also published for the San Diego Direct Marketing Association's program for the SURGE 2016 event. Can you dedicate the resources to helping people accomplish whatever it is you are trying to solve for them? Many companies, especially big companies, drop the ball on service.

Work Management 40

Work Management Marketing Automation Services Marketing Management Lead Ranking 40

GreenRope

JANUARY 21, 2016

If you can, you differentiate yourself. also published for the San Diego Direct Marketing Association's program for the SURGE 2016 event. Can you dedicate the resources to helping people accomplish whatever it is you are trying to solve for them? Many companies, especially big companies, drop the ball on service.

Work Management 40

Work Management Marketing Automation Services Marketing Management Lead Ranking 40

GreenRope

JANUARY 21, 2016

If you can, you differentiate yourself. also published for the San Diego Direct Marketing Association's program for the SURGE 2016 event. Can you dedicate the resources to helping people accomplish whatever it is you are trying to solve for them? Many companies, especially big companies, drop the ball on service.

Work Management 40

Work Management Marketing Automation Services Marketing Management Lead Ranking 40

GreenRope

JANUARY 21, 2016

If you can, you differentiate yourself. also published for the San Diego Direct Marketing Association's program for the SURGE 2016 event. Can you dedicate the resources to helping people accomplish whatever it is you are trying to solve for them? Many companies, especially big companies, drop the ball on service.

Work Management 40

Work Management Marketing Automation Services Marketing Management Lead Ranking 40

GreenRope

JANUARY 21, 2016

If you can, you differentiate yourself. also published for the San Diego Direct Marketing Association's program for the SURGE 2016 event. Can you dedicate the resources to helping people accomplish whatever it is you are trying to solve for them? Many companies, especially big companies, drop the ball on service.

Work Management 40

Work Management Marketing Automation Services Marketing Management Lead Ranking 40

GreenRope

JANUARY 21, 2016

If you can, you differentiate yourself. also published for the San Diego Direct Marketing Association's program for the SURGE 2016 event. Can you dedicate the resources to helping people accomplish whatever it is you are trying to solve for them? Many companies, especially big companies, drop the ball on service.

Work Management 40

Work Management Marketing Automation Services Marketing Management Lead Ranking 40

GreenRope

JANUARY 21, 2016

If you can, you differentiate yourself. also published for the San Diego Direct Marketing Association's program for the SURGE 2016 event. Can you dedicate the resources to helping people accomplish whatever it is you are trying to solve for them? Many companies, especially big companies, drop the ball on service.

Work Management 40

Work Management Marketing Automation Services Marketing Management Lead Ranking 40

GreenRope

JANUARY 21, 2016

If you can, you differentiate yourself. also published for the San Diego Direct Marketing Association's program for the SURGE 2016 event. Can you dedicate the resources to helping people accomplish whatever it is you are trying to solve for them? Many companies, especially big companies, drop the ball on service.

Work Management 40

Work Management Marketing Automation Services Marketing Management Lead Ranking 40

GreenRope

JANUARY 21, 2016

If you can, you differentiate yourself. also published for the San Diego Direct Marketing Association's program for the SURGE 2016 event. Can you dedicate the resources to helping people accomplish whatever it is you are trying to solve for them? Many companies, especially big companies, drop the ball on service.

Work Management 40

Work Management Marketing Automation Services Marketing Management Lead Ranking 40

GreenRope

JANUARY 21, 2016

If you can, you differentiate yourself. also published for the San Diego Direct Marketing Association's program for the SURGE 2016 event. Can you dedicate the resources to helping people accomplish whatever it is you are trying to solve for them? Many companies, especially big companies, drop the ball on service.

Work Management 40

Work Management Marketing Automation Services Marketing Management Lead Ranking 40

GreenRope

JANUARY 21, 2016

If you can, you differentiate yourself. also published for the San Diego Direct Marketing Association's program for the SURGE 2016 event. Can you dedicate the resources to helping people accomplish whatever it is you are trying to solve for them? Many companies, especially big companies, drop the ball on service.

Work Management 40

Work Management Marketing Automation Services Marketing Management Lead Ranking 40

GreenRope

JANUARY 21, 2016

If you can, you differentiate yourself. also published for the San Diego Direct Marketing Association's program for the SURGE 2016 event. Can you dedicate the resources to helping people accomplish whatever it is you are trying to solve for them? Many companies, especially big companies, drop the ball on service.

Work Management 40

Work Management Marketing Automation Services Marketing Management Lead Ranking 40

GreenRope

JANUARY 21, 2016

If you can, you differentiate yourself. also published for the San Diego Direct Marketing Association's program for the SURGE 2016 event. Can you dedicate the resources to helping people accomplish whatever it is you are trying to solve for them? Many companies, especially big companies, drop the ball on service.

Work Management 40

Work Management Marketing Automation Services Marketing Management Lead Ranking 40

GreenRope

JANUARY 21, 2016

If you can, you differentiate yourself. also published for the San Diego Direct Marketing Association's program for the SURGE 2016 event. Can you dedicate the resources to helping people accomplish whatever it is you are trying to solve for them? Many companies, especially big companies, drop the ball on service.

Work Management 40

Work Management Marketing Automation Services Marketing Management Lead Ranking 40

GreenRope

JANUARY 21, 2016

If you can, you differentiate yourself. also published for the San Diego Direct Marketing Association's program for the SURGE 2016 event. Can you dedicate the resources to helping people accomplish whatever it is you are trying to solve for them? Many companies, especially big companies, drop the ball on service.

Work Management 40

Work Management Marketing Automation Services Marketing Management Lead Ranking 40

GreenRope

JANUARY 21, 2016

If you can, you differentiate yourself. also published for the San Diego Direct Marketing Association's program for the SURGE 2016 event. Can you dedicate the resources to helping people accomplish whatever it is you are trying to solve for them? Many companies, especially big companies, drop the ball on service.

Work Management 40

Work Management Marketing Automation Services Marketing Management Lead Ranking 40

GreenRope

JANUARY 21, 2016

If you can, you differentiate yourself. also published for the San Diego Direct Marketing Association's program for the SURGE 2016 event. Can you dedicate the resources to helping people accomplish whatever it is you are trying to solve for them? Many companies, especially big companies, drop the ball on service.

Work Management 40

Work Management Marketing Automation Services Marketing Management Lead Ranking 40

GreenRope

JANUARY 21, 2016

If you can, you differentiate yourself. also published for the San Diego Direct Marketing Association's program for the SURGE 2016 event. Can you dedicate the resources to helping people accomplish whatever it is you are trying to solve for them? Many companies, especially big companies, drop the ball on service.

Work Management 40

Work Management Marketing Automation Services Marketing Management Lead Ranking 40

GreenRope

JANUARY 21, 2016

If you can, you differentiate yourself. also published for the San Diego Direct Marketing Association's program for the SURGE 2016 event. Can you dedicate the resources to helping people accomplish whatever it is you are trying to solve for them? Many companies, especially big companies, drop the ball on service.

Work Management 40

Work Management Marketing Automation Services Marketing Management Lead Ranking 40

Convince & Convert

FEBRUARY 23, 2012

How does that differentiation in brand manifest in social media? We do monthly reporting, and I very much value the analytics side of thing. I think it comes down to whether you look at social as more of a direct marketing platform or more of a brand platform. We’re set up very centralized here.

Social Media 118

Social Media Paid Content Media Paid Search Agency 118

Anteriad

APRIL 25, 2023

Analytics Determining the success of a marketing campaign is all about the crunching of numbers, and analytics – essentially reviewing data to determine the effectiveness of a marketing campaign and ensure the best return on investment – is a measurement of that data that helps you make smarter marketing decisions.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95