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A Primer on Website Visitor ID and Smart Form Technology for Lead Generation

NuSpark Consulting

Long available within marketing automation, these programs complement sales and lead scoring efforts, by allowing you to capture intelligence and follow-up with firms visiting your digital destinations. Analytics packages do this all the time to measure website performance. Sales people can be alerted immediately when activity occurs.

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Getting More Out of Each Click with "Post-Click Marketing"

WebMarketCentral

These services don't collect any information beyond what Google Analytics , WebTrends or other web analytics packages do. But if used by sales to make an immediate call ("Hi Bob, I noticed that someone from your office just visited our website. Was that you? Pricing starts at about $300 per month. Based in the U.K.,