Analytics Demand Demand Generation Direct Marketing Marketo 
The Point
MAY 11, 2015
You see similar sentiments echoed throughout the marketing press. Marketers are no longer the “arts and crafts” people, we’re told. Marketers are strategic players, contributors to the bottom line, demanding of a seat at the “revenue table”. Good data ensures that you’re marketing to the right people at the right time.
Ambal's Amusings
NOVEMBER 12, 2010
Blog Modern B2B Marketing Twitter Marketo InboundMarketer. Maria Pergolino is Director of Marketing at Marketo , leading their efforts in adoption of social media channels for brand awareness and demand generation. One of the top challenges for any marketer is measuring marketing ROI.
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Marketing Insider Group
JANUARY 24, 2013
Marketo – Marketo.com – Marketing software. Marketing automation, social campaigns, inbound marketing, sales apps, ROI reporting – all in one place. StephanieTilton - Stephanie Tilton – Content marketing consultant for B2B high tech. Cambridge, MA – [link]. Chicago, IL – [link].
Ambal's Amusings
OCTOBER 15, 2009
Brian Carroll's blog B2B Lead Generation Blog. Mac McIntosh's Sales Lead Insights: A B2B marketing Blog. Marketo's Modern B2B Marketing. Howard Sewell’s blog, Direct Connections. Content Strategy: The Future of Marketing (via Joe Pulizzi with Christine Halvorson). Rebel Brown's blog Phoenix Rising.
Adobe Experience Cloud Blog
OCTOBER 28, 2008
Moreau, author of the B2B Marketing Best Practices blog and EVP Sales and Marketing for Rubicon Marketing Group , a marketing agency based in Portland, Oregon that specializes in defending marketing investments with marketing automation, marketing strategy, and demand generation expertise.
Adobe Experience Cloud Blog
DECEMBER 7, 2009
This B2B email marketing strategy ebook from Marketo offers insight on how to nurture leads successfully through email marketing. Tips include how to write effective copy, what to know about email clients, how to create effective subject lines, and how to target messages through segmentation. Social Web Analytics.
Online Marketing Institute
JULY 31, 2009
B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. Reverse IP look up appears to be the new thing here. Among other stuff.
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