Customer Experience Matrix

JANUARY 7, 2010

Summary: the demand generation market will continue to grow in 2010, and it may attract some new, big competitors from outside the industry. But the real excitement will be features that expand the scope of demand generation products to support inbound marketing, better measurement, and more efficient content creation.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Marketing Automation Services Work Management 120

Customer Experience Matrix

MAY 19, 2010

DemandBase built its database by monitoring which IP addresses most often visit its 2,000-plus clients, parsing multiple external IP directories for the owners and geo-locations of the servers at those addresses, and adding attributes from business directories including D&B, Hoovers and JigSaw. The first connectors are due shortly.

DemandBase 120

DemandBase Leadlander Jigsaw Marketing Automation Services 120

Customer Experience Matrix

DECEMBER 8, 2011

This is harder than monitoring since it requires linking social identities to marketing leads and connecting to the social system’s API. Neolane - posting: central panel to post tweets and Facebook updates - sharing: place sharing buttons on emails - tracking: measure clicks on links in system-generated posts.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Social Media 120

Online Marketing Institute

JULY 31, 2009

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.)

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Customer Experience Matrix

DECEMBER 29, 2009

Summary: LoopFuse offers attractive but limited demand generation functions at an easy-to-swallow price. It’s been nearly a year since I took my first close look at the LoopFuse OneView demand generation system. The process to set up multi-step campaigns (which the vendor calls “lead flows”) is now quite straightforward.

Loopfuse 120

Loopfuse Demand Generation Agencies Demand Generation Demand 120

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40