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Consultants Collective Profile: Sue Serna

Biznology

Sue is one of the nation’s top experts on social media safety and spent nearly nine years leading the global social media program for Cargill, one of the largest private companies in the United States. Baking, gardening, jigsaw puzzles (I do 30-40 puzzles a year.). Alan Grant (Jurassic Park). Who is your favorite composer?

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ActiveConversion Review - SMB Lead Management

LeadSloth

From Web Analytics to Demand Generation. ActiveConversion first became known for its sales-focused Web Analytics, such as identifying companies that visit your website (similar to Leadlander ). Lead Scoring. Lead scoring configuration. It can also integrate with Salesforce Web-to-Lead forms. Form builder.

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What to do when your martech tools aren’t delivering results

Martech

You envision automated processes, insightful data analytics and a significant boost in engagement and sales. It’s like trying to fit pieces from different jigsaw puzzles into one coherent picture — challenging, often frustrating and not always successful. This melding of technologies under one umbrella creates a facade of integration.

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A Primer on Website Visitor ID and Smart Form Technology for Lead Generation

NuSpark Consulting

Long available within marketing automation, these programs complement sales and lead scoring efforts, by allowing you to capture intelligence and follow-up with firms visiting your digital destinations. Analytics packages do this all the time to measure website performance. I like the search engine and search phrase features.

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Demandbase Expands Its Leadership Base

Valasys

Tapping into the experienced industry leadership of Allison Metcalfe to lead revenue strategy is supposed to boost the company’s sales, advertising, and customer success strategies. ” Metcalfe previously worked with a leading advertising technology company LiveRamp, completing a successful 7-year stint before joining Demandbase.

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Crazy Egg vs. Hotjar: Which Heatmaps are Warmer for SEO?

Directive Agency

User behavior is one of the most crucial pieces in the jigsaw puzzle of SEO and conversion rate. You can use Crazy Egg in tandem with traditional tools like Google Analytics to produce a more dimensional analysis of your website performance—by zooming into user behavior and experience. What is Hotjar? The Pros and Cons of Crazy Egg.

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Smashmouth Review - LeadLander - Who's Really Visiting Your Site?

Smashmouth Marketing

They can't figure them all out, and you can filter all those Comcast and Verizon visitors, but they provide enough to bring additional value to a web stats application such as Google Analytics. We checked the companies out with the LeadLander Jigsaw link, and were able to identify 2-3 marketing contacts per company. Presto.Leads!