The ROI Guy

OCTOBER 13, 2010

Overcomes Marketing Information Overload, Transforming Traditional White Papers into Dynamic, Personalized Engagement Tools Alinean, the leading creator of value-based interactive sales and marketing tools for B2B vendors, today launched a new demand generation tool for B2B marketers – Alinean Interactive White Papers.

Paper 40

Paper Enterprise Management Marketing Management Lead Scoring 40

Onalytica B2B

JANUARY 8, 2019

Key Topics: B2B Marketing, Demand Generation, and Marketing Technology. I also began working with CRM systems to enable database marketing efforts and lead results analytics. I also enjoy working on joint content projects such as guides and white papers and moderating roundtable events that share best practices.

Marketing Budget 108

Marketing Budget Budget Programs Demand Generation Agencies Work Management 108

Marketing Insider Group

JANUARY 24, 2013

Comscore – We provide analytics for a Digital World, turning information into insights and actions for our clients to maximize the value of their digital investments. Arketi – Arketi Group – A high-tech business-to-business (B2B) public relations and digital marketing agency. One of @ b2bmagazine ’s top B2B agencies.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Content Marketing Institute

APRIL 26, 2018

Each team focuses on creating a sustained cadence of editorial content, not white papers, e-books, or other demand-gen pieces. Editorial teams often sit within larger marketing organizations, yet operate with a mission that’s somewhat removed from traditional marketing efforts like demand generation and direct brand promotions.

Top of Funnel 100

Top of Funnel Brand Identity Branding Marketing AI 100

KoMarketing Associates

JULY 21, 2015

While I recently wrote a post detailing the type of conversion actions B2B marketers should consider, here is a list revisiting potential options in offer development: White Paper Downloads / Requests. Independent Research Reports. Third Party Studies. Analyst Reports / Collateral. Webinar Registrations. Podcast Subscriptions.

Landing Pages 120

Landing Pages Search Engine Marketing Paid Content Search Marketing 120