Remove Analytics Remove Deliverability Remove Multi-Channel Remove Multi-Touch Attribution
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Delivering Episode 33: Oracle’s Wade Hobbs on Analytics, Strategy, and the Future of Email

Litmus

Wade is a senior strategic consultant for strategic and analytics services at Oracle CX marketing consulting, where he basically works with a wide range of enterprise clients, marketing leaders, to put their data to work, to improve their businesses. So how do we get more emails, more customers, more touches per customer.

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The Ultimate Guide to the B2B Marketing Automation Solutions

Valasys

b) Optimum Email Deliverability. Marketing automation solutions not only ensure that your messages are being delivered but also figure out & fix the low deliverability rates. past browsing & buying histories and links clicked on in the email), and also based on cross-channel behaviors (e.g., c) Landing pages.

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SEO Channel Context: An Analysis of Growth Opportunities

Moz

Posted by BrankoK Too often do you see SEO analyses and decisions being made without considering the context of the marketing channel mix. This analysis was one of our deliverables for a marketing agency client who hired us to inform SEO decisions which we then turned into a report template for you to get inspired by and duplicate.

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Rethinking CMS: Headless CMS for improved B2B Omnichannel Selling & Content Management

Valasys

The headless CMS helps businesses keep abreast with the dynamic digital era, wherein marketers need to optimize the users’ experiences (UX) by delivering personalized pieces of content via multiple channels, throughout the buying cycles of the customers. over stateless or loosely coupled APIs. Scope for Cloud Scalability: .

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Mega-List of Features in Marketing Automation (That You Won’t Find in CRM)

Adobe Experience Cloud Blog

Salesforce recently rebranded their social marketing application as the Marketing Cloud, and their website says you can use their solutions to “optimize campaigns from lead to close, on every channel”. Workflow-oriented, highly detailed behavioral data, analytical queries. Channel Management. Analytics and Dashboards.

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42 Best Sales Prospecting Tools for Sales Teams in 2023

BenchmarkONE

Key Features: B2B lead generation Channel attribution Conversion tracking Customer segmentation Dynamic engagement tracking Automatic lead scoring Email Alerts 3. You can see who uses shopping carts, hosting, advertising, CMS, and analytics by searching a database of over 53,000 web technologies and 673 million websites.

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The 3 Topics Marketers Care Most About In 2018

Adobe Experience Cloud Blog

Marketing Measurement and Analytics. Marketing attribution proves a tangible method of determining how much pipeline can be attributed to specific campaigns. Regardless of where you are in your career, having a strong attribution solution should be the backbone of your marketing efforts.