Analytics Database Marketing Information netFactor 
Online Marketing Institute
JULY 31, 2009
problem: 1) Web analytics – typically the stronghold of companies like Coremetrics, Omniture, and WebTrends, the analytics area bleeds over into lead management as companies go online to generate demand. There are four primary buckets of technology solutions aimed at solving the “how do I make lead generation activities more effective?”
Online Marketing Institute
MARCH 13, 2011
How about the more casual visitors who are interested in reading about your offering or company but perhaps not warmed up enough to fill in any information. I am the CEO of netFactor. But these are business visitors who have committed enough to give you their contact details and are ready to speak to you. Not any more.
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