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Inbound Marketing Alone May Not Be Enough for Industrial Companies

Industrial Marketing Today

Credibility is built over many years of performance in the field and not by the frequency of blog posts, number of Twitter followers or Facebook likes. They know what they need and are looking at vendor sites for specific information. Inbound marketing requires prospects to be actively searching for products and solutions.

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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

However, many tech buyers visit vendor Web sites many times to learn about and compare products, yet few register or leave evidence of their activity. 2) Online lead generation — provides or connects with email delivery, online advertising, search marketing adword tools, landing pages, registration/information capture, and offer testing.

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When Behavioral Tracking Gets Creepy

Webbiquity

Anyone familiar with website analytics tools understands that when you visit a website, certain bits of knowledge about you are collected: your (approximate) geographic location, browser used, device used, network (corporate or ISP), and of course your behavior (pages viewed, time spent) while on the site. And you have a fan. Most definitely.