Analytics, Database Marketing, Emarketing and Multi-Channel

Search:

DAY

WEEK

MONTH

YEAR

Select your country:
Sign up | Log in

Analytics

Database Marketing

Emarketing

Multi-Channel

More Surveys Agree: Web and Non-Web Data Must Be Integrated

Customer Experience Matrix

SEPTEMBER 29, 2009

. - a recent survey sponsored by enterprise marketing automation vendor Unica found that “integration with other marketing solutions” was the most commonly cited web analytics challenge (46%). It’s interesting that the question was about Web analytics in particular – even analyzing Web results by itself requires non-Web data.

Enterprise Management

Enterprise Management Customer Surveys Marketing Management Marketing Automation Services

B2B Lead Management Market Heats Up

Online Marketing Institute

JULY 31, 2009

problem: 1) Web analytics – typically the stronghold of companies like Coremetrics, Omniture, and WebTrends, the analytics area bleeds over into lead management as companies go online to generate demand. While called "web analytics" in both cases, the capabilities are not the same, nor are they intended to be.

Enterprise Management

Enterprise Management Work Management Marketing Management Lead Management

Webinars

How to Leverage Behavioral Science Insights for Direct Mail Success

MORE WEBINARS

B2B Marketing Zone

More Surveys Agree: Web and Non-Web Data Must Be Integrated

B2B Lead Management Market Heats Up

Webinars

Stay Connected