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What You Need to Know About Database Marketing

PureB2B

Or do your strategies involve marketing databases, careful research, personalized contacts, and meticulous relationship building? If your answer is the latter, you’re probably using database marketing. Database Marketing vs. Direct Marketing. True database marketing is different—at least in part.

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Unica and Alterian Lead Database Marketers to the Digital Promised Land

Customer Experience Matrix

Here are some quick thoughts on two items: Unica ’s acquisition of paid search bid management system MakeMeTop (now mercifully renamed Unica Search) and Alterian ’s recently-released and excellent annual marketing survey. Related factoids include: - 61% of marketers do not integrate Web analytics with other customer data. -

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More Surveys Agree: Web and Non-Web Data Must Be Integrated

Customer Experience Matrix

. - a recent survey sponsored by enterprise marketing automation vendor Unica found that “integration with other marketing solutions” was the most commonly cited web analytics challenge (46%). It’s interesting that the question was about Web analytics in particular – even analyzing Web results by itself requires non-Web data.

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Customer Centricity Isn't Marketers' Major Concern--Yet

Customer Experience Matrix

Contrary to my initial impression that “customer centricity” was the major topic at the National Center for Database Marketing conference this week, a close look at the program shows just four of the 45 sessions had this as their focus. This includes three related to multi-variate testing (e.g.

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Expert Interview Series: Mike Moran of Biznology on How to Excel at Digital Marketing for B2B Businesses

Leadspace

In the last 20 years, everything digital has opened up B2B marketing–before then, there were no CMOs for B2B companies, because there was nothing C-level about printing brochures and picking which trade shows to exhibit at. Can you describe “ideal state” data, and why it’s important for long-term marketing goals.

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The Founder Interview Series #32: Mike Lewis and Michael Weber, Click360

Webbiquity

That means both B2B and B2C marketers are challenged to answer the same question: how can I know which marketing tactics are actually driving sales, so I can allocate my marketing budget more effectively? Most analytics tools are limited in their ability to answer this. We can do that on the multi-touch attribution side.

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Top Social Media Measurement and Tracking Tools

Online Marketing Institute

While Facebook and Twitter offer their own analytics tools, a host of third-party offerings exist to pick up where they leave off. Here, digital audience marketers chime in on the ones they’re using now, and why. Multi-Platform/Focus Company. Database Marketing. and the impact of those for our traffic.” Newsletter.