Remove Analytics Remove CRM Remove SIC Remove Verticals
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When You’re Focused on Upstream, What do You Measure?

Vision Edge Marketing

Being able to establish performance targets and measure them against these types of metrics takes a different set of data than relying on Google analytics, CRM, or MAP (marketing automation platform) data. In this example, you would identify mid-markets in these specific verticals along with your existing vertical.

SIC 142
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Building Your B2B Marketing Database

Biznology

Without a robust collection of contact information, firmographic and transactional data about customers and prospects, you are adrift when it comes to customer segmentation, analytics, and marketing communications of all sorts, whether for acquiring new customers or to expand the value of existing customers. SIC or NAICS. Fiscal year.

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How to Barrel Through the Latest SiriusDecisions Demand Waterfall

SWZD

SiriusDecisions organizes the Demand Unit Waterfall in multiple vertical stages (see image). For example, if you offer certain data analytics solutions you probably already try to reach CRM clients. Benefit from Quality In, Quality Out (the opposite of GIGO ). Start off on the right foot!

Demand 48
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How to select the perfect B2B data vendor

Biznology

. · Installed technology/products. · Firmographics. · Social media profiles. · Intent data/buying signals. · Account-based display and retargeting. · Predictive analytics. · Omni-channel messaging. Vertical/category expertise. Also ask for expected match rates by field. Special selects.